2023 marks the first year of an exciting partnership between IMODIUM® and Guts UK, the charity for the digestive system – partnering together to help support people to improve their digestive health & their overall wellbeing.
Guts UK is on a mission help the UK get to grips with their guts (all 25ft of them!). One of the ways they do this is by providing a wealth of evidence-based resources and information about a wide range of digestive health symptoms and conditions, including diarrhoea and Irritable Bowel Syndrome. Information really is power when it comes to our guts!
Together we want to promote awareness of better gut health, educate on how your gut health is linked to your overall health and wellbeing, as well as get people better equipped and more confident to manage and treat their symptoms.
Together, we are also tackling the stigma around gut health & diarrhoea. Guts UK’s research shows that 58% of people are embarrassed to talk about their digestive condition or symptoms, and 51% delay seeking advice for their symptoms for over 6 months.
Our research found that 1 in 10 people globally suffer with diarrhoea frequently - you are not alone. We want to break down the taboo to stop the embarrassment and get people talking - see Julia’s story here.
Johnson & Johnson Limited will donate £20,000 to Guts UK Charity (1137029) in relation to this 2023 charitable campaign and are working collaboratively with the charity to raise awareness, including creation of a media campaign and patient education materials